People have claimed that social content changed their minds about something they intended to buy.... there is no disputing that now.
Now, it is common to see that many people use their smart devices to check prices and read reviews of vehicles before they shop. Heck, some dealers are getting so sophisticated that they are putting offers out there for people that actually find them on their smart phone.
Consumers also check for the recommendations from friends and consumer or expert reviews, and they claim that they are a very important part in helping them make a decision before they step on your lot.
A survey from the social media agency, Symphony Teleca showed us thesestats:
§ 64% of Smartphone users shop online using their devices.
§ 167 million people will shop online this year and spend an average of $1,800 per person.
§ 40% of Twitter users say they search for products through Twitter.
So does social media change your buyers shopping habits, I think so?
If you want ot learn more on how to combat this and become more successful converting shoppers to buyers please contact me and we can start a strategy for yoru dealership.
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